HOTEL CASE STUDY
NORFOLK PASSPORT | Multi-Property Success Made Simple
Norfolk Passport has seen remarkable improvements since adopting the RoomRaccoon system in 2020. Over 200 of their staff members enjoy a more intuitive user experience, saving 20% of their workweek with smart automation. Utilizing RaccoonRev and our advanced Yield Management, they've boosted RevPAR and achieved 80% occupancy year-round. The implementation of RoomRaccoon has not only streamlined operations but also enhanced profitability, positioning Norfolk Passport for continued success.
About Norfolk Passport
Meet Norfolk Passport, a property group based in Norfolk County, England. With six unique accommodations, Norfolk Passport offers over 83 luxurious rooms across The Assembly House, Beachside Ffolkes, Beachside, Shirehall Apartments, and The Pigs. Attracting visitors from far and wide, each location offers an unforgettable stay – from the elegant halls of The Assembly House to the rustic appeal of The Pigs.
As the Head of Technology at Norfolk Passport, Craig Perry has dedicated extensive time looking for the latest innovations in hotel technology. With a keen eye for enhancing operational efficiency, he opted for RoomRaccoon's Multi-Property Management Software to run the operations of their six properties more efficiently.
Optimised UX Increases Employee Success
Challenge
Norfolk Passport previously used a cloud-based PMS, but found its capabilities limited, affecting the group’s ability to innovate. The outdated API failed to provide the flexibility that Craig needed, making it difficult for him to customize operations to suit the group’s unique setup. What’s more, the old system was complex and difficult to use, which discouraged employees from interacting with it.
Solution
Craig needed an intuitive and user-friendly system that could seamlessly manage operations across all six properties. After evaluating several options, Norfolk Passport chose RoomRaccoon primarily for its world-class UX/UI, which stood out among competitors. With nearly 200 staff members relying on the system daily, usability was paramount. RoomRaccoon’s centralized multi-property system provided a more pleasing and intuitive experience for employees, a crucial factor in their decision to switch.
Result
Enhanced guest experiences due to improved employee efficiency and satisfaction.
“My job is to continually look for the latest innovations in technology across our hotel group, RoomRaccoon has the best UX, that offers a fully-fledged PMS experience for hoteliers.”
CRAIG PERRY – HEAD OF TECHNOLOGY AT NORFORLK PASSPORT
Efficient Rate Management Results in Significant Time Savings
Challenge
Before RoomRaccoon, Craig’s team managed their distribution with a standalone channel manager. Updating their rates required a lot of manual intervention, especially when they needed to tweak rates across different booking platforms. It was tedious and took up a lot of time.
Solution
Craig values that he can quickly tweak rates across multiple channels with the Channel Manager’s derived rates functionality. Now, he can make adjustments in a matter of minutes, saving his team significant time. What’s more, RoomRaccoon enhances business agility with dynamic pricing when integrated with our advanced Yield management. These features enable automated responses to varying occupancy levels and special events.
Result
Norfolk Passport saves 8 hours weekly on rate management.
Dynamic Pricing Yields Excellent Results
Challenge
Previously, Craig’s team leveraged dynamic pricing strategies but faced limitations with internally built tools. This approach affected their ability to implement specific rules tailored to different days, months, or seasonal variations crucial for effective yield management. What’s more, the system was overly complex and intimidating for staff to use. As a result, the rate structure remained relatively static, restricting their ability to adapt pricing strategies in response to changing market conditions.
Solution
RaccoonRev has been a game-changer for Norfolk Passport's operations, allowing them to boost revenues and bookings automatically. The yield manager has played a crucial role in automating their pricing strategy, specifically in optimizing rates according to seasonal fluctuations. The Competitor Set dashboard has also been instrumental in fine-tuning the group’s pricing strategy. By analyzing competitor rates and market demand in real-time, Norfolk Passport can make informed decisions to adjust their own rates accordingly, ensuring they remain attractive to potential guests while maximizing profitability.
Result
The property group continues to maintain a high occupancy rate year-round, ranging from 80 to 90 percent.
See our customer stories:
RoomRaccoon offers a host of features to elevate hotel operations and boost revenue. Get to know what’s worked well for our hoteliers!
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