Get featured on hotel metasearch engines when travellers compare rates online

Promote your hotel rates, including your own website’s rates, on popular hotel metasearch engines.


What is the business model of Hotel Metasearch Engines?

Metasearch engines and OTAs are two distinct business models, but they both have the common goal of increasing online visibility and bookings. Metasearch engines are a cost-effective way of promoting your brand. You do not have to pay high commission rates because they have a pay-per-click model that they follow.

Typical cost models for hotel metasearch engines include the following:

  • Cost Per Click (CPC)
  • Cost Per Impression (CPI)
  • Cost Per Action (CPA)
  • Pay Per Stay (PPS)

Promote your property on hotel metasearch engines with RoomRaccoon.

RoomRaccoon is a certified connectivity partner. Connect directly with Google Hotel Ads and Tripadvisor to expand your reach and increase direct bookings.

We share the most up-to-date information on your rates and availability and handle updates through our channel manager.

Send bookers directly to RoomRaccoon’s hotel booking engine

Metasearch drives direct bookings because it gives an opportunity for travellers to complete the booking on your website. Be sure to have a user-friendly booking engine ready to process bookings.

A high-performance booking engine can provide the following:

  • A quick and seamless booking experience for guests.

  • Bookable add-ons to enhance the guest’s stay.
  • Secure payment processing with the option of pre-payments.
  • A Google Analytics integration to give you vital information on your online performance and monitor traffic from metasearch websites.

Grow your direct revenue

Travellers increasingly prefer to book direct. Now is the best time to take advantage of the direct booking option on metasearch engines to grow your direct revenue and take full ownership of the guest experience.

A few reasons to invest in direct hotel bookings:

  • Travellers know hotel websites have more relevant information than OTAs.
  • Travellers know hotel websites offer more flexible policies.
  • Rate disparity favors direct channels on hotel metasearch engines.
  • More domestic travellers do not need the extra services such as air travel provided by one-stop-shop OTAs.

FAQS: Metasearch Engines for Hotels

Hotel metasearch engines are platforms that send search queries to various sources they work with, such as hotel websites and OTAs. They pull the hotel’s availability, rates, and inventory (ARI) and organize them in a ranked list. This is also why they are suitably known as hotel aggregators. Two significant benefits of using a hotel metasearch engine are increased online presence and guest reach. Approximately 94% of travelers use a metasearch site to compare hotel rates. The other benefit is receiving your guest’s contact information directly, which doesn’t happen if a booking is made through an OTA.

Data shows that Google Hotel Ads (GHA) is the fastest-growing hotel metasearch engine with an estimated market share between 64% and 80%. GHA is a popular platform among hotels and other accommodation properties due to its multiple bidding options: CPC, CPA, and PPS.

We recommend implementing a Google Hotel Ads strategy to increase your revenue drastically. You can generate ¼ of your direct revenue through GHA if you list your hotel’s best available rates.

RoomRaccoon users can benefit from hassle-free setup, bidding, and billing. We take care of the setup, and you will only be billed at the end of each month.

If you want to add metasearch engines to your hotel distribution strategy, there are a few things to consider, such as the cost models and connectivity options.

Most hotel metasearch platforms only allow you to connect through a connectivity partner such as RoomRaccoon with native channel management software. This allows for complete automation of the retrieval and update process so that the metasearch engine always shows up-to-date information.

See the infographic below for more information on the different metasearch engines for hotels: