Promote your hotel rates, including your own website’s rates, on popular hotel metasearch engines.
Metasearch engines and OTAs are two distinct business models, but they both have the common goal of increasing online visibility and bookings. Metasearch engines are a cost-effective way of promoting your brand. You do not have to pay high commission rates because they have a pay-per-click model that they follow.
A quick and seamless booking experience for guests.
Travellers increasingly prefer to book direct. Now is the best time to take advantage of the direct booking option on metasearch engines to grow your direct revenue and take full ownership of the guest experience.
Hotel metasearch engines are platforms that send search queries to various sources they work with, such as hotel websites and OTAs. They pull the hotel’s availability, rates, and inventory (ARI) and organize them in a ranked list. This is also why they are suitably known as hotel aggregators. Two significant benefits of using a hotel metasearch engine are increased online presence and guest reach. Approximately 94% of travelers use a metasearch site to compare hotel rates. The other benefit is receiving your guest’s contact information directly, which doesn’t happen if a booking is made through an OTA.
Data shows that Google Hotel Ads (GHA) is the fastest-growing hotel metasearch engine with an estimated market share between 64% and 80%. GHA is a popular platform among hotels and other accommodation properties due to its multiple bidding options: CPC, CPA, and PPS.
We recommend implementing a Google Hotel Ads strategy to increase your revenue drastically. You can generate ¼ of your direct revenue through GHA if you list your hotel’s best available rates.
RoomRaccoon users can benefit from hassle-free setup, bidding, and billing. We take care of the setup, and you will only be billed at the end of each month.
If you want to add metasearch engines to your hotel distribution strategy, there are a few things to consider, such as the cost models and connectivity options.
Most hotel metasearch platforms only allow you to connect through a connectivity partner such as RoomRaccoon with native channel management software. This allows for complete automation of the retrieval and update process so that the metasearch engine always shows up-to-date information.
See the infographic below for more information on the different metasearch engines for hotels: