Hotel Conferences & Trade Shows in 2025: Don’t Miss These Hotspots

It’s only the first quarter of 2025 – and yes, the hotel tech industry is set for an exciting year: groundbreaking innovations, evolving guest expectations, and fresh opportunities to connect. For independent hoteliers, staying ahead means more than keeping rooms filled.

According to Amadeus’ Travel Technology Investment Trends 2024 report, a significant 78% of hospitality professionals believe that adopting new technology is crucial for staying competitive, and 65% of hoteliers plan to invest in digital transformation within the next two years.

Whether you’re looking to network with top-tier professionals, explore game-changing solutions, or gain a competitive edge, hotel conferences and trade shows in 2025 are the perfect platform to do just that.

Let’s dive into the must-attend events and emerging trends in hotel expos that will shape the future of hospitality this year.

Why should you attend hospitality events?

Attending hospitality events isn’t just about showing up, it’s about staying ahead.

At conferences, industry pros share insider tips, best practices, and strategies that you can apply directly to your business. Trade shows give you the chance to find the perfect fit for your property’s needs.

But it’s not just about what you learn —it’s also about who you meet. Networking at these events can open doors to new partnerships, career growth, and even unexpected business opportunities. A simple conversation could lead to your next big breakthrough!

Here’s what makes hospitality events a must-attend:

Stay updated on the latest industry trends and innovations

The global hospitality industry is projected to grow from $4.1 trillion in 2022 to $9.95 trillion by 2028, with a compound annual growth rate (CAGR) of 16.13% between 2023 and 2028. Attending industry events keeps you informed about these trends, ensuring you’re well-positioned to capitalize on emerging opportunities.

Connect with exhibitors and vendors in person

Events like the Tourism Innovation Summit in Seville showcase how top-notch technology can revolutionize the travel experience, providing attendees with firsthand exposure to the latest innovations.

Gain valuable insights from expert-led sessions

Conferences such as the Hospitality Sales and Marketing Association International’s Strategy Conference offer sessions hosted by industry leaders, providing attendees with insights into market trends and best practices.

The top 9 hotel conferences and trade shows in 2025

Overview: As the world’s leading travel trade show, ITB Berlin gathers over 10,000 exhibitors from more than 180 countries. The event features a comprehensive program with over 400 international experts discussing current projects, traveller trends, and future scenarios across 17 theme tracks. Participants can explore developments in hotel marketing, sustainability, and technology, with sessions available both onsite and via live stream.

Overview: BTL is Portugal’s premier tourism fair, showcasing global travel destinations and industry innovations. The event connects tourism professionals, providing a platform for networking, business opportunities, and future-focused trends. BTL attracts a diverse audience, from travel experts to the general public, highlighting Portugal’s role in international tourism. And guess what? RoomRaccoon is going to be there at Stand 3F19, Pavilhão 3.

Overview: FHT Paris is France’s leading trade show dedicated to digital and technology solutions for the hospitality industry. The event brings together hospitality professionals from the Food and Beverage sector to explore innovations that enhance guest experiences, streamline operations, and drive business growth. Guests can discover hotel tech solutions and network with industry experts focused on the future of hospitality and the role of F&B in hotels. With all of this excitement, the one stand you can’t afford to miss is Stand B32 — that’s where RoomRaccoon will be!

Overview: Hosted in the Mother City, WTM Africa connects travel suppliers and buyers from over 100 countries and features dozens of educational sessions led by nearly 200 speakers. Visitors will immerse themselves in the world of market trends, demand and supply, emerging technology, and best practices shaping the hospitality and tourism industry within Africa.

Overview: Looking to expand your professional network? Join RoomRaccoon at Check-In 2025, where you can connect with hoteliers, industry experts, and experience Authentic Experiences & Modern Touches. You’ll gain actionable insights through keynote speeches, hands-on workshops, and expert-led sessions tailored for independent hoteliers. Plus, you’ll discover the latest tools and strategies to streamline your operations and enhance guest experiences, keeping your property ahead of competitors.

Overview: The Hospitality Industry Technology Exposition and Conference (HITEC) is renowned for showcasing the latest advancements in hotel tech. Attendees can explore innovative solutions, attend educational sessions, and network with technology providers to stay ahead in the digital transformation of the industry.

Overview: Dedicated entirely to the needs of luxury and boutique hoteliers, this event offers a curated collection of over 200 innovative products and service providers from across the hotel supply chain. Audiences can benefit from expert insights through a comprehensive seminar program and numerous networking opportunities.

Overview: The Tourism Innovation Summit (TIS) is Seville’s premier event focusing on technological advancements and innovative solutions in the travel and tourism industry. This year’s edition, themed “Innovation in Motion, Tourism Reimagined,” will emphasize the integration of Artificial Intelligence (AI) and sustainable practices. Guests will explore topics such as AI in tourism planning, sustainable tourism strategies, and delivering personalised travel experiences.

Overview: Celebrating over 30 years of excellence, this event brings together over 650 exhibitors representing 3,000 brands, showcasing the latest in the (Hotel, Restaurant and Cafe) Horeca sector. Attendees can enjoy culinary competitions, workshops by baristas and tea experts, trend discussions, and chef demonstrations. This expo is a vital networking opportunity for F&B managers, chefs, restauranteurs, and the hospitality industry at large.

Checking out: the final call to your next big event

Attending industry events provides direct access to the latest trends, expert advice, and valuable networking opportunities, helping you stay ahead of the curve. Whether it’s exploring AI-driven guest experiences with chatbots, revenue management strategies, or sustainability initiatives, these events are essential for unlocking new opportunities and driving long-term success.

Meet the RoomRaccoon team at events across the globe, or book a demo with us and get a preview of the RoomRaccoon HMS.