Enhance the Occupancy Rate by Improving Your Online Presence

It is known by hoteliers around the world that cultivating your brand online can bring good results, but not everyone had the proper time to focus on it just yet. We know it can be a bit scary, especially when you have little experience using online tools.

But we can assure you it’s worth the effort! Apart from increasing your occupancy rate, it can also help you improve your customer service, allow you to communicate with your guests better, and generate traffic to your website.

Our marketing manager Bart will guide you through some valuable tips that might help you to beat the midweek blues.

1. Make good use of social media

With so many social networks around, it might not be easy to choose the right one. But how to choose the best for your accommodation?

Experts in digital marketing and social media would recommend going with the most popular and choosing another one that fits your target audience better.

Understanding these demographics – who will see your posts – is one of the critical points to succeed. Below is a fact sheet that can help you choose the right one!

• According to Statista, at the moment Facebook is still the most popular network, with more than 2.32 billion monthly active users as of the fourth quarter of 2018. Facebook is the ideal choice to build new relationships and get guests’ attention with a personal view of your accommodation.
• Right after, Instagram became the second most-used platform, reaching 1 billion users in June 2018. More than 70% of this number are users under 35 years old. You can check the other analytics here.
• On the other hand, whether B2B or B2C, LinkedIn can be used for business networking, creating partnerships and trust.

Add a Direct Booking button to your Facebook page.

A while ago, Facebook introduced a ‘Call-to-Action’ button that helps users to find your website easier. Because of its location, it’s also possible that this button will be one of the first things your guests will see when they enter your page.

As a hotelier, you can add a ” Book Now ” button which is very easy to set up and we will show you how.

1. Click + Add a Button below your Page’s cover photo.
2. Select the ” Book Now ” button from the drop-down menu and follow the on-screen instructions.
3. Click on ‘ Link to your Website ‘ and paste your booking URL address. Click ‘ Save ‘ then ‘ Finish ‘.

2. The most opportune time to upsell

Done! Just so you know, your booking page can integrate directly with a Booking Engine system like RoomRaccoon.

You can customise the page to your corporate identity, and your guests can make their reservations in a much easier and more automated way.

3. Connect your business to OTAs

Online Travel Agencies (OTAs) play a significant role in getting more bookings. Especially for independent hoteliers who sometimes can not invest heavily in technology.

There’s no denying that besides helping you reach a worldwide audience, they can also make the task of comparing hotels much easier than before. From a traveller’s point of view, it’s easier to find the OTAs when they need them the most.

These companies allow travelers to make their planning more effective by providing valuable information all in one place, so make sure to connect with them.

4. About RoomRaccoon

The great paradox. Millennials, the largest generation of travelers between 24-39 years of age, demand self-service solutions but also crave true, authentic, and personalized experiences. This is where hotel online check-in lends itself as the perfect middle ground between the two strong preferences. 

It’s both a self-service solution, and hotel managers can add the human factor with personalized welcome emails and targeted upsell lists.

How did you like our tips? RoomRaccoon is an all-in-one solution for hotels, B&Bs and apartments. Property Management Software, Booking Engine and Channel Manager.

No hidden costs, no service costs and no commissions. As hoteliers, we know that running a property can sometimes be challenging. Let us know if you want to improve and automate your hotel business. Ask for your personalised free demo now!

Author: Nathana