RoomRaccoon partners with The Hotels Network to Enhance Direct Bookings

June 28, 2023 Lindsay
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The partnership with RoomRaccoon and The Hotels Network will empower independent hoteliers with advanced tools to engage and convert guests throughout the booking journey.

(Breda) 28 June 2023 – RoomRaccoon, a leading hotel management solution for independent hotels, has announced its strategic partnership with The Hotels Network (THN), a full-stack direct growth platform for hotels, to optimise hotel direct booking strategy, and enhance the guest experience.

The two-way integration between RoomRaccoon’s hotel management software and THN’s technology will empower hoteliers with advanced tools and real-time direct channel insights that map out guest booking behaviour and help create a seamless and personalised booking experience for online users to increase conversion on the hotel’s website.

Steven Reffin, Head of Partnerships at RoomRaccoon, shares: “We are thrilled to partner with The Hotels Network. This integration aligns perfectly with our mission to empower hoteliers with user-friendly technology that enables them to thrive in today’s competitive hospitality landscape. By combining our expertise in hotel management software with THN’s advanced tools, we are confident that our customers will see significant improvements in their direct bookings and guest satisfaction.”

Juanjo Rodriguez, CEO of The Hotels Network, shares: “THN and RoomRaccoons’s partnership offers a uniquely comprehensive solution that leverages the power of machine learning technology to strengthen hotels’ direct booking channels. By personalizing the online booking journey and improving conversion rates, we’re able to elevate the guest experience while boosting revenue for client hotels. The platforms form an ideal combination, with the new alliance delivering substantial added value to customers globally.”

RoomRaccoon and The Hotels Network integration is now available to hoteliers worldwide.

About The Hotels Network

The Hotels Network is an innovative technology company working with +19,000 hotels worldwide. The company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey. In addition to price comparison, reviews summary and personalization options, THN’s Predictive Personalization harnesses machine learning techniques to predict user behavior and personalize both the message and the offer for each user. THN is proud to have been recognized for the company’s product innovations, rapid growth, and unique workplace culture, most recently winning the Best Direct Booking Tool for 2023 in the prestigious HotelTechAwards.

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About RoomRaccoon

RoomRaccoon is an award-winning Hotel Management System trusted by thousands of independent properties across the globe. RoomRaccoon’s cloud-based platform empowers hoteliers and accommodation providers with a comprehensive range of products and solutions to increase revenue, streamline operations, and enhance the guest experience. And with over 400 integrations, RoomRaccoon is one of the most connected solutions on the market. Founded in 2017 by a hotel owner and tech specialist, RoomRaccoon was awarded the Best Hotel Management System in the World by Hotel Tech Report in 2020 and 2021.

Media contact

Lindsay Krause

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