Hotels can receive up to £5,000 for software solutions with new Digital Growth Grant

RoomRaccoon, a leading Hotel Management System (HMS), has partnered with Colour It In creative agency to offer a Digital Growth Grant package tailored for independent accommodation businesses in the UK that want to future-proof their business. 

(Edinburgh) 28 June 2022 – RoomRaccoon announces a Digital Growth Grant package tailored for independent hotels and accommodation businesses in the UK that want to upskill their staff, lower manual processes, and grow their business.

The innovative package is motivated by the Digital Growth Grant, an exciting government initiative supporting small and medium-sized UK businesses to find, buy and adopt digital technologies. The grant funds 50% of the project cost with vouchers valued at up to £5,000 for approved software solutions.

“We created this package to empower hoteliers in the UK with the tools they need to drive successful businesses and, ultimately, deliver better guest experiences,” says Steven Reffin, Country Manager of RoomRaccoon UK and Ireland.

“Many small accommodations still operate on outdated systems that are labour intensive and leave opportunity for human error to creep in,” he says.

“With hotels still operating on skeleton staff, it is critical to look at the role technology can play in helping to streamline business processes and alleviate the workload on existing staff, especially as demand increases leading up to the summer months,” he shared. “By implementing AI and automated systems, hotels can get the job done and free up time to focus on generating more revenue.”

The digital package includes an annual fully-featured enterprise subscription to RoomRaccoon’s Hotel Management System, a professional website designed by Colour It In, plus a brand new laptop or desktop.

“Whether you operate a luxury hotel or cosy Bed and Breakfast, your website should represent your brand and what you want guests to experience when they stay at your property,” says Mark Lancaster, Director of Colour It In. “A website from Colour It In comes with a brilliant content management system and is supported by a team that truly understands the Hospitality Industry.”

“I have been involved in Hospitality and Tourism Marketing all my career. Over the years, I have seen hotel management systems evolve, but I haven’t seen anything as intuitive as RoomRaccoon. It is feature-rich, affordable, and helps your business become more profitable,” says Mark.

With RoomRaccoon, hoteliers can increase direct bookings by up to 43% and generate up to 16% more revenue with features like automated upselling and revenue management tools.

For Steven, RoomRaccoon’s system plays an important role in serving the modern guest. “The industry faced unprecedented change as a result of the pandemic. Properties will be able to meet evolving guest expectations with RoomRaccoon’s contactless tools from online check-in to contactless payment solutions,” says Steven.

RoomRaccoon also offers hoteliers the opportunity to upskill their staff with their Masterclass program which is focused on topics such as revenue management systems, yield management, rates management, upselling, and much more.

About RoomRaccoon

RoomRaccoon is an award-winning Hotel Management System trusted by thousands of independent properties across the globe. RoomRaccoon’s cloud-based platform empowers hoteliers and accommodation providers with a comprehensive range of products and solutions to increase revenue, streamline operations, and enhance the guest experience. And with over 400 integrations, RoomRaccoon is one of the most connected solutions on the market. Founded in 2017 by a hotel owner and tech specialist, RoomRaccoon was awarded the Best Hotel Management System in the World by Hotel Tech Report in 2020 and 2021.

Media contact

Lindsay Krause

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