UK indie hotels reach month-high RevPAR over August bank holiday weekend

(28 August 2025) – Independent hotels across the UK recorded strong performance over the August Bank Holiday weekend, with revenue metrics climbing to the highest levels of the month.

According to data from RoomRaccoon, a leading hotel management system that monitored the performance of over 3000 rooms in hotels, bed and breakfasts, and independent properties across the UK, average occupancy reached 75% on Saturday, 23 August. This was well above the peak season average of 66% (June—August).

Revenue performance also set new benchmarks. Revenue per available room (RevPAR) rose to £132, while Average Daily Rate (ADR) peaked at £174 – the strongest figures recorded in August 2025. By comparison, the three-month summer average came in at £91 RevPAR and £136 ADR, meaning the Bank Holiday weekend delivered a 45% uplift in RevPAR and a 28% increase in ADR.

“These results highlight how independent hoteliers can maximise profitability when they effectively align occupancy and rate strategies,” notes Shannon Morrison of RoomRaccoon’s UK and Ireland division. “Travellers are willing to pay premium rates for unique and high-quality stays during peak demand periods.”

Increasingly, many are turning to intelligent revenue management tools that use AI-driven pricing recommendations to optimise rates in real time. By leveraging technology to anticipate spikes around holiday weekends, independent hoteliers are better equipped to boost both occupancy and revenue performance with precision.

About RoomRaccoon 

RoomRaccoon is an award-winning Hotel Management System trusted by thousands of independent properties across the globe. Founded in 2017 by a hotel owner and tech entrepreneur, RoomRaccoon’s cloud-based platform empowers hoteliers with a category-redefining, comprehensive range of products and solutions to increase revenue, streamline operations, and enhance the guest experience. And with over 400 integrations, RoomRaccoon is one of the most connected solutions on the market.