The Hotels Network
About The Hotels Network
Recognized as the best direct booking tool in 2023 by HotelTechAwards, the Hotels Network is a dynamic and forward-thinking technology company that collaborates with over 19,000 hotels across the globe.
They offer clients a full-stack growth platform to power their direct channel. With a robust suite of integrated tools and advanced analytics, hotel brands can effortlessly attract, engage, and convert guests throughout their entire user journey.
At the forefront of innovation, The Hotels Network’s Predictive Personalization leverages the power of machine learning to anticipate user behavior and personalize both the message and the offer for each user.
Benefits:
Conversion Rate Optimization (CRO) Tools: The Hotels Network offers a range of CRO tools to optimize the hotel website’s performance. These tools may include a countdown clock with an irresistible call-to-action, exit intent messaging within booking engine, and price comparison widgets to increase conversions and reduce abandonment rates.
BenchDirect: BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. BenchDirect analyzes the full booking funnel so you can identify where you are under or overperforming and pinpoint how to improve your results at a granular level.
Personalization and Localisation: The platform enables hoteliers to customize the visitor’s experience according to their device, location, preferences, behavior, and timing. This includes displaying hyper-relevant content and offers to each visitor. For example, should Spain be your primary source of traffic but the conversion rate is low, you can create personalized messages and offers specifically for Spanish visitors.
How does The Hotels Network work with RoomRaccoon?
The Hotels Network’s BenchDirect platform integrates smoothly into RoomRaccoon’s booking engine to provide hoteliers with comprehensive tracking capabilities and insights into their direct channel performance. Hoteliers can also connect any of their website pages to optimise conversion rates and personalize the user experience.
Webinar
Unlocking Success: Strategies to Elevate Your Hotel's Direct Channel Performance
Connect to The Hotels Network
Contact our Customer Success Team today to inquire about connecting to The Hotels Network. Not a RoomRaccoon customer? Get a free demo.
