Written by Nathana
Summer is around the corner and everyone is looking for a new destination or making plans for their next holiday. It’s an exciting time for your guests, and of course for your property as well! Your mission as a hotelier is to keep up with their expectations, making sure that everything on your business will run smoothly. There are so many things to care for and we know it can be a little bit overwhelming. This article will give you some insights on how you can focus on your strongest points in order to maximise your earning potential and, of course, provide a pleasant experience to your customers on the next peak season.
Focus on email marketing
You’ll probably agree with us that is always easier to bring past customers back to your accommodation. They already experienced your facilities and are familiar with it, so it is wise not to forget them in this period. Be sure to send a proper newsletter to remind them of your property and put you in the front line. You can also offer packages and discount codes for direct bookings, it’s up to you and your strategy. It’s good to keep in mind that the peak season is a great time to grow contacts and mailing lists for the future.
Be prepared for events in your area
Game matches, festivals or any kind of attraction, any possibility is always an opportunity to get more buzz in your community. It is not only important to know when these events will happen, but it’s also clever to be prepared in advance for it. You can start by making the right questions: Are the room rates adjusted? Is the staff well trained? Is your facility in good conditions? These are only some of them, so don’t miss a trick.
Improve your pricing strategy
Are your rooms rates competitive with the market? You can consider that adopting a revenue management strategy is a key factor to increase your property revenue. One of the most important ways to do it is by creating a pricing strategy based on anticipated demand, meaning that your price will depend on how high your demand will be on that period. To do this, you should consult your historical data from past high seasons, such as occupancy, average spend per room, room prices and revenue. With this information you should be able to decide your next steps more wisely.
Easier said than done, right? Even the most experienced hotelier will face an overbooking once in a while, and you know how stressing it can be. Nevertheless, some accommodation providers still use overbooking as a strategy to anticipate possible cancellations, which is completely unprofessional and not worth the risk. To avoid possible cancellations, it is much better to revise your cancellation policies in this period and implement a minimum length of stay. If you have those fixed, losing revenue will rarely be a problem.
Get more time for your guests
Apart from all the administrative tasks that we can’t runaway from, wouldn’t be nice to have some daily time to pamper your guests, making sure they’re feeling welcome? All this massive workload you commonly find on these periods can be significantly reduced with the help of RoomRaccoon, an all-in-one management tool made for the independent hotelier. Click here to get to know more about RoomRaccoon features or ask for your free demo.