The pandemic has put a strain on the hospitality industry. Booking.com conducted a worldwide study that revealed that people still want to travel and will start travelling again as soon as it is safe to do so!
We find ourselves talking to many travellers who all have different expectations and priorities currently to a few months ago. The main aspects that a traveller looks for are value for money, economic stability, transparency in bookings and flexibility of hospitality properties. Here are a few ways to increase your sales.
How to update your online sales
We are sure that you are aware of many of these tips but maybe due to the current pandemic, they have not been put into practice. In one of our previous blogs, we showed you how to stay in touch with your customers but here are some ways to improve your visibility on your booking channels like Booking.com
The 3 tips to improve a hotel's sales:
- Enable Flexible Rates: Today's customers are increasingly looking for flexibility when making bookings, so extend your cancellation policies flexibility to 1 day before arrival or even the day of arrival.
- Offer the Non-Refundable alternative: Offering a lower non-refundable option with a different rate than the flexible one allows you to reach more customers. Business men & women are continuing to travel and may prefer to have the booking payment handled by their company, so activate a non-refundable rate now.
- Update Rates and Availability for the next 12 months: Even though we're still experiencing tough times, your customers all still dreaming of the next holiday. We suggest that you update your rates and availability for the next 12 months so that you will be visible on all of your potential customers' searches.
Following the above tips will give you an advantage and increase your online sales for your property. With RoomRaccoon’s Channel Manager, for example, you can do all of these updates with just a few clicks and this will improve your visibility on all of your connected online channels such a Booking.com